Life at UpThink
Innovate, Inspire, Impact
We are the accelerators behind online course makers helping them achieve better ROI, efficiency, and scale using a blend of AI, technology, and subject matter expertise.
We have more than two decades of experience in the field of education with a mighty team of 250+ subject matter experts providing modular, customized, and learner-centric solutions.
Our Journey
UpThink emerged out of a real-life need for high-quality online education in challenging post secondary subjects such as Math, Physics, Chemistry, Business, Data Science etc.
Our founders were academics who had studied and taught at top universities in the US and India, including MIT, Harvard, and Indian Institute of Management (IIM).
The Eureka Moment
As the in-house training team began creating online learning modules to complement the in-person training, they saw that the key to employees learning the material was the human element—one-on-one, personalized interactions between learners and instructors. So they focused on developing scalable online learning that included a highly personalized approach that ensured that every learner would succeed.
Since the company’s success depended on the team learning the content, doing online learning poorly wasn’t an option.
After seeing our exceptional results teaching statistics and computer programming to our own staff, other organizations started asking us for help designing and delivering online education in statistics, programming, and other skills. What started as a few projects to help out some friends at other organizations led to the launch of UpThink as a separate company in 2004.
1990s - Early 2000s: Emergence of Online Learning
Shaped online learning in the early 1990s with the internet gaining accessibility.
Expanded massively in the late '90s and early 2000s, with K12 and Higher Education venturing online.
Saw its humble beginning as a part of few projects done for friend’s of the founders in the realm of online learning.
UpThink’s Early Years: 1998 - 2016
Strategic Shift: 2019 - Three Core Pillars
What We’re Best At
With a rich history of delivering cutting-edge solutions and unparalleled service, our team of dedicated professionals brings a wealth of experience to the projects they execute.

Product Development and Tech

- Interoperability (LTI 1.1,1.3, AGS 2.0, Deep linking 2.0)
- Product, UI/UX design
- DevOps & maintenance
- Web development
- Site reliability engineering
Meet the leadership
Our Associations
1EdTech Certification

Seamless integration of plug-and-play solutions is going to be extremely important in digital learning as the teachers and learners demand innovative plugins. 1EdTech is a unified Education Technology body that certifies products that comply with its highly revered standards and gives a global & trusted stage to its partners for discovery.
Our certificates are as follows:
Learning Tools Interoperability LTI 1.1,1.3: A bridge between different assets and your Learning Management System (LMS) to build a cohesive ecosystem.
Assignment And Grade Services AGS 2.0: Designed to provide a personalized and tailored approach to assessing student performance, a technology driven grading system.
Deep linking 2.0: A shortcut that takes you directly to the exact content or information you want bypassing the traditional navigation, direct and efficient content browsing system.
Quality Matters Certification
Openstax Partnership
Work With Us
Want to be a part of UpThink army? Send us your resume. We’re always interested in talking with talented people who might want to join our team.
Contact us at careers@upthink.com